Rad Power Bikes appoints new CEO amid shifting company direction

Power bikes The appointment of Katie Lentzch as its chief executive has announced that the company relies on retail expansion, showing leadership change and reducing its emphasis on direct sales to the consumer (D2C).

Early this week, Elecrektrek Broke the news Given the unexpected departure of Phil Molyneux, the former CEO of RAD, which has once been at the top of the US electronic bike market, but has been obtained by a number of young electronic bike companies since then.

Lentzsch, described as an experienced chapter executive in consumer and business companies (B2B), walks in a critical moment because RAD becomes stronger than its D2C roots to retail presence.

Lentzsch has more than thirty years of leadership experience, with the roles in Bartel drugs, pottery pottery, pier imports and costs plus the global market. He is an important role in changing brands, directing companies through growth and deepening in customer interaction – an experience that must be in line with RAD pressure to a more traditional retail model.

Advertisement – Switch for more content

“Power bikes are at one point in inflation and move from a direct to the consumer to a retail focus, and it is unbelievable time to be on the board,” said the pad. “This shift creates new opportunities to Reach More More Riders, Strengthen Customer Relationships, and Evolve the Brand in Meaningful Ways, What Drew Me to Rad Is Itwavering Commitment to Innovation, Sustainable Transportation, Mosulate Putting Riders First.

His appointment following the recent Rad Power Bikes measures to create brick and mortar retail participation in his early days as a completely online D2C brand. This change is as the electric bike market is expanding, and more companies hope to use the importance of sales and in -person services to access the original customers.

Lentzsch had previously served as CEO of Bartell Drugs, where he led the company through evolution during the epidemic and final integration with Rite AID. His leadership in Anbar pottery played an important role in resetting it as a top home brand, while his tenure at Enesco helped to get the company in the “Best Workplace in the World” in 2015.

Since Rad Power Bikes continues to adopt its retail strategy, the company hopes that Lentz’s experience in brand development, strategic growth and customer experience will lead it to lead the company to its next stage. While Rad built its reputation as a direct power plant to the consumer, the last move reflects a reflection on the main strategy to expand access to its electronic bikes through physical stores and bicycle store participation.