Building Upway’s Venice Beach Pop-Up: Behind the Scenes

We have discovered coffee anomalies on Instagram, a well -known barista in Los Angeles who collaborates with many outdoor brands and forms. Coffee abnormalities were immediately on board, and in them, we also connected with lavender & truffle, a local ice cream boutique in Venice. These partnerships gave us a great mix of community-driven and goodies: coffee, ice cream, music, and a high traffic area at the heart of Venice Beach, a hotspot for local cyclists and boardwalk-spectators.