Final Sale Final: What does that mean for the industry

Final Bicycles, a popular bicycle company (and e-bicic) based in the Pacific northwest known for models like models like Final Coco HDIt was only sold again.

Just two years after the outdoor kettle sales, the home company posted a UA Public announcement in May 2024. that he sold the company back to the group led by its founders, Dan Gerhard and Jake Heilbron.

Fast changes owned by the final bicycle

Kent outdoors bought a cone From its original owners in January 2022. This was the first time the company had changed its hands since its founding in 1988. While the three founders remained in helping run the company after sale, things quickly started downhill.

A year after the sale, the end closed his leading store In Bellingham, Washington. Also fired almost all of his sales representatives instead of switching to a Consumer sales platform.

The influence of the Final Sale on the Society

Before the announcement of sales, the final mysterious packed his tent on the sea vidra classic and left without explanation. The event is one of the biggest sports festivals for cycling and external countries, so not attending seemed like a bad sign for the company.

According to An an anonymous source And the final employee, Kent Outdoors’, remained unrelated to the bicycle community and created a toxic work environment. The source claims that the KIND has millions of unpaid debt to suppliers, which could eventually slow down production if suppliers interrupt the horse from further shipments.

The source also says that employees work long hours and weekends, suffer the uncertainty of the job and fear that they do not receive a salary. In fact, another source claims that only 11 people work at the company.

The return of the original founders for the salvation of the company could be exactly what Mark should turn things over. Their group also includes other long -standing employees of the Condition, so Mark is once again in good hands.

Gerhard and Helibron announced that the first step in the transition would be temporarily pausing the sales of direct and streamers in an effort to repair their relations with their North American and European seller of 1,000 locations.

They also believe that private ownership can restore the final bikes to competitive prices. However, they are still elaborating details of distribution agreements and prices structure.

Other bicycle companies taking hits

The final bikes is not the only one in today’s market. Sondors, an electric mobility company based in California, has suddenly closed its business in 2023 and entered in admission. Cake, Swedish manufacturer of electric motorcycles, Filed for bankruptcy In February 2024 and Vanmoof, another popular Dutch E-Biciclic brand brand, Bancarted in July 2023.

Other companies, like Zwift, are still on the surface, but they are fighting. The Virtual Cycling Platform has done three circles of release in three years. Trek bike, a giant in the cycling industry, also has Reduce consumption by 10% and plans to reduce production by 40% between 2024 and the model of 2026.

Many problems in the e-bicical industry stem from the Pandemia Coid-19. E-bicycle growth exploded by 240% Between July 2020 and July 2021. Unfortunately, this type of growth was not sustainable, which has led to many companies to a ticklish place.

However, this does not mean that the market itself has collapsed. Our research They found that e-bickel made up 4% of the US bicycle market in terms of 1% in 2020. In addition, 15% of the US population owns at least one e-bicycle.

Unlike the traditional bicycle market, which fell on regular numbers immediately after the pandemia, the e-bicchrine market continues to grow exponentially. We even estimate that by 2030, nine e-bicicals will be sold on 1,000 people compared to only five today.

Clearly, there are still significant opportunities in the e-bicycle market, while companies can find ways to move into current problematic water and not overestimate the market.

The future of the e-bicic industry for now is safe

Although it is concerned, it seems that other sales of the Kone brings great news for the e-bicic industry. As the original owners get control of the company, we are excited to see if they can bring Mark back to my former glory.

Even if the other companies that cannot be unsuccessful can be saved, the e-bicicles are still there to stay. We may just have to wait for the emergence brands to take over the helm.