Interactive Strength Inc. signs binding agreement to acquire Wattbike
Interactive Stranger Inc. Today has announced that he has signed an obligatory operational agreement to acquire Wattbike,
Manufacturer of innovative specialized fitness equipment, according to CLMBR and forme brands Interactive Stranger Inc. Acquisition sees as “a significant stage for both growth companies, forming a unique, comprehensive channel, a fitness and a portfolio with main operations in each of the world’s three largest Fits-UNAV, Germany and the UK.”
The report explains that the transaction is expected to be completed in the second quarter and is expected to be immediately accumulated according to the results of the TRNA.
WattbikeThe innovative cycling business of room performance, used by elite athletes and fitness enthusiasts around the world, has been sold by more than 100,000 bikes.
Market Overview
Integrated Interactive Strends and Wattbike will create significant operational synergies, using common international distributors such as Woodway in the US and Germany and the Meit Pro in the Middle East.
Both companies have a strong commercial partnership with leading gym operators and direct users (DTC) sales-Wattbike mainly UK and TRNA in the US.
TRNA’s planned Sportstech acquisition also strengthens its presence in Germany, maintaining the predicted Wattbike growth in the US and German export markets. In addition, the interactive strength quality and supply team in Taiwan is closely cooperating with the long -term Giant/AIP, a Wattbike production partner, ensuring a seamless integration and a constant commitment to product competence.
When talking about sharing news about the transaction, the founder and CEO of TRNA Trent Ward Comments: “We are very energetic to welcome Wattbike, its dedicated team and many customers to the TRNA portfolio.
Brand recognition and case analysis star power
Ward notes that “the brand, products and training content are incredible assets. Their domestic bicycle training platform is undoubtedly the best in the world for teaching, testing/benchmark, rehabilitation, trauma prevention and low -acting conditioner.
“Main gym, health care facilities, universities and even special forces admit it – along with many NFL, NBA, MLB, NHL and Premier League teams.”
Reflect on Original Wattbike Atom – Recently updated with V2 Introduction -Curry has grown to the Watbike audience, Ward notes: “By expanding its internal bicycle portfolio from the elite/commercial arena deeper into the consumer market segments and improving its award -winning program, Stephen and the team also identified Wattbik, especially with the TRNA marketing, distribution and sale trades.
“The combination is a great opportunity for all our clients, partners, employees and shareholders.”
Reflecting on the news, Stephen LoftusCEO of Wattbike, comments: “Combining forces with interactive force is a fun Wattbike step”.
“This agreement provides our latest product triggers and renewed growth for a larger, scaling platform for marketing and distribution, which will dramatically and economically increase our development in the main international markets, together with our faithful commitment to world -class training solutions for both” growth “and” growth “and” growth “. Goals, importance of quality offers and specifically focus on fitness, health and wellness markets. ‘
When it comes to business and his journey to this point, Dan Stern, Piper PE partner, Wattbike’s majority shareholder reflects: “What Stephen and the team have been able to fulfill because Pandemic’s challenges are fantastic.”
“They deepened their primary reputation and trust in their equipment, training and branding and confidence in elite athletes. But they also acknowledged and operated the opportunity to expand the Wattbike portfolio and attractiveness to a much more diverse portfolio of uniform quality equipment and training programs for a larger, main health and health market.
“Business is now well -prepared to speed up and capture the three best fitness markets, which are the property of Interactive Strends, as well as to Asia, where there has been a great success so far. We wish Stephen and the team all the success of this next stage. ”
